eCommerce Website • Sales & Marketing Support • Creative Direction
Project Overview
We supported an emerging fashion line with an eCommerce website online store, sales and marketing support, copywriting services and creative styling & direction.
“CAWCE features women’s daily wear and accessories. We love to share simple and quality products at a reasonable price… CAWCE’s secret is all about embracing simplicity but with elaborate detailing.” – cawce.com
CAWCE Clothing
Fashion, eCommerce
Web Design, Creative Direction, Copywriting
2015-2016
eCommerce Website Design & Development
Together with the owner’s vision, we design and developed an online eCommerce store using Shopify with over 50 products and complex sizing, shipping functionalities.
Copywriting & marketing for
luxury clothing, footwear & leather goods
With product in hand we wrote engaging copy for clothing, jewelry, and leather accessories including industry research on garment terminology and current trends and establishing and maintaining the brand voice.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Creative Styling, Direction
& Sales Support
I accompanied the owner on a research and buying trip to New York City to research pricing, discover new trends and select new items for the product line.
I was responsible for hiring talent for the model and photographer and for booking the studio for the photo shoot of the product line’s launch, followed by the leading of pre-shoots and photo shoot together with the owner as the Creative Director and Stylist.
